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American Sneakerhead and Swarovski Lover: Peyton Jada


Hapsari Listya
July 12, 2022

Peyton Jada @peytonjada sneaker obsession start with pink Nike baby shoe. She's a big fan of Swarovski and her ultimate holy grail sneaker is the Flea Market Dunk.

All images via @peytonjada

What was the moment you first got drawn to sneakers, and which pair of sneakers triggered your passion?

Sneakers have always been a huge part of my family’s culture. I have these pink Nike that was my baby shoes, and every time I look at them I see a connection to my dad and big brother, not just something material.

What’s one moment or trend in the history of sneaker culture that resonates with you?

The Swarovski crystals!!! (Ex. the Cactus Plant Flea Market dunks.) I have one pair of the Swarovski Air Max, but what I really want are the new crystal studded womens forces! As a pageant girl, I’ve always been obsessed with bling, especially Swarovski. Unfortunately, when I completely lost it when I found out they had multiple collabs with Nike.

Please describe how it feels to you when you get and wear a new pair of kicks?

Powerful! For every pair of shoes there’s a new story, and knowing my ancestors created what is now sneaker culture makes me want to add a thousand new pages on top of their empire. Also - deadstock shoe smell is just *chefs kiss*

What are some of your favorite creators/designers or brands and why?

Some of my favorite creators are Virgil Abloh (R.I.P.), for his work with Off-White, Telfar Clemens, and Dapper Dan. Telfar speaks for itself, and Dapper Dan literally birthed logomania clothing and modern-day street wear.

What is one sneaker collaboration that doesn’t exist, but you wish/think should exist?

I think Nike would really do numbers with a Telfar collaboration. It’s a Black-owned brand and is gaining popularity like CRAZY, their bags sell out in minutes. It would be cool to see an activewear line with some shoes, and maybe a tote or duffle bag to finish it off!

What are some of the current pairs of sneakers in your rotation?

My current favorites are my Animal Instinct 11, Mocha 1 & surprisingly Green Glow Dunks! I’ve been wearing the first two for the wintery vibes, but mint green is my favorite color- I haven’t put those shoes down since I bought them!

What is your ultimate holy grail sneaker that you have not managed to acquire so far?

My dream shoe is either the Flea Market Dunk or the new Women’s Swarovski. I’m so psyched for another collab from those two, Swarovski just cannot miss! (They can miss me with those prices though…!)

Other than kicks, what are some of your daily essentials or treasured items?

Definitely a good sized purse, my glitter pepper spray- better safe than sorry- and my baby kitty Doja!

Where can people find you on social media?

Instagram: @peytonjada

TikTok: @peytonjada

YouTube: PeytonJada

Do you have a sneaker collection that you wish to showcase or share with the world? Or maybe you have some hyped deadstock that you wish to sell. Join Ox Street as an early community member in our beta stage today and get $25 SGD off your first order (while discount slots last).

An ailurophile who loves bake cookies and listen to indie music!