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Content Creator Daisy Rose


Camille Lumogdang
July 11, 2022

Daisy Rose @daisymayrose1 is a London-based sneakerhead who offers content marketing services under her business, The Content Queen. When writing, she loves to highlight Asian influence within the industry.

What was the moment you first got drawn to sneakers, and which pair of sneakers triggered your passion?

It was when Off-White first collaborated with Converse in the Chuck 70 silhouette around 2017. I've been obsessed with anything Virgil put his hands on since then because I love his deconstructed style and standout statements on his pieces.

What’s one moment or trend in the history of sneaker culture that resonates with you?

I think it was when Nike first started collaborating with Sacai/Chitose Abe. I love seeing women excel in industries that are still very male-dominated, and the sneaker industry is definitely one of them. It's also important to recognize the huge Asian influence this industry holds, which is also often overlooked! By the way, I'm also obsessed with the Nike x Sacai silhouettes themselves.

All images via @daisymayrose1

Please describe how it feels to you when you get and wear a new pair of kicks?

It depends on the silhouette. I love stepping out in a designer or collaboration that I've always respected the craft, especially if it's a style I've researched in my previous sneaker writing roles. My feelings are also mixed with anxiety because I might ruin them, lol!

What are some of your favorite creators/designers or brands and why?

Obviously, I love the Off-White and Sacai brands. I also admire Nike for its innovation and sustainability efforts. But overall, I love smaller streetwear brands that embody a lot of Asian influence - Taka Original, Market, Anti Social Social Club, and Dazed Studio.

What is one sneaker collaboration that doesn’t exist, but you wish/think should exist?

I loved it when Nike ran the "Nike By You" Workshop - celebrating young creatives and bringing their designs to life. It is through actually creating the shoe - I think we should see more of this kind of stuff!

What are some of the current pairs of sneakers in your rotation?

I need some new heat! Some of my favorite pairs are Nike x Sacai VaporWaffles & LDWaffles, and Nike x Off-White Rubber Dunk. I also like the Nike x Travis Scott pieces - Cactus Trails!

What are some of the current pairs of sneakers in your rotation?

I love to own a pair of OG Air Jordan 1 Chicago from 1985. But that will never happen, and I'm okay with that.

Other than kicks, what are some of your daily essentials or treasured items?

I am a big jewelry lover, so I have got some treasured vintage pieces. And I am a 'more is more' kind of girl.

Where can people find you on social media?

Instagram: @daisymayrose1

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An engineer who loves writing in her spare time.