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A Custom Sheng Siong Nike SB Dunk Sneaker Concept

A New Reliance On Supermarkets

Labs

Jonathan Leong
May 5, 2021

Long before the current worldwide situation made supermarkets the panic buying gladiatorial arenas they’ve become - the supermarket was already a cornerstone of modern human existence.

@Ox Street Labs custom ‘Sheng Siong’ Nike SB Dunk Low by @TheCyborgSamurai

@Ox Street Labs custom ‘Sheng Siong’ Nike SB Dunk Low by @TheCyborgSamurai

Like a long-held institution that saw seas of people move in and out almost like the pulse of life itself, the supermarket was often an indicator of larger trends in the zeitgeist of day to day life. With the initially much-hyped about global release of the 7 Eleven Nike SB 7-11 Dunks now allegedly aborted…

Sneak pics of the official Nike 7-Eleven x Nike SB Dunk Low which is set to released to much hyped up demand sometime in 2020, images via thehypecollector.
Sneak pics of the official Nike 7-Eleven x Nike SB Dunk Low which is set to released to much hyped up demand sometime in 2020, images via thehypecollector.

We decided that due to Ox Street’s positioning in Asia (with our base in Singapore), that we should create a custom sneaker concept that pays tribute to the Singaporean Heartlands.

Especially during these times where the supermarket remains a symbolic pillar of sustenance in these #WorkFromHome times that we are living in.

The supermarket is like a mirror.

It displays to us what humans are concerned about at a basic physiological level and is an accurate barometer of the psychological state of society at any given point in time.

Disclaimer: None of the above are done for Sheng Siong, and are meant for visual experimentation purposes only. We are however fans of Sheng Siong and all good supermarkets that have helped in the facilitation of supplies during these #WorkFromHome …
Disclaimer: None of the above are done for Sheng Siong, and are meant for visual experimentation purposes only. We are however fans of Sheng Siong and all good supermarkets that have helped in the facilitation of supplies during these #WorkFromHome times. @Ox Street Labs custom ‘Sheng Siong’ Nike SB Dunk Low by @TheCyborgSamurai

While the world has 7 Elevens as the global symbol of convenience, Singapore has lots of Sheng Siongs and NTUCs (more on that in an upcoming post), peppered all around the city-state.

In our multi-part series where Ox Street explores the experimental ground between daily life and how streetwear and sneaker-culture could be remixed into it - beyond the usual trope of hype fit pics.

We call this Ox Street Labs, a place where the OxStreet.com content team’s special project division delves deep into the unchartered landscape around streetwear and sneaker culture and how it can all be a reflection or channel via which to interpret the world, our obsessions and the things that surround us even in the course of daily living.

Do you have a sneaker collection that you wish to showcase or share with the world? Or maybe you have some hyped deadstock that you wish to sell. Join Ox Street as an early community member in our beta stage today.

A.K.A The Cyborg Samurai is the Head of Content & Advisor for Ox Street. His career highlights include branded content & direction work for the likes of Nike / Kobe Bryant, MTV, Tiger Beer and New Balance. Since 2008 he has been behind content & campaigns that have been seen by millions across both traditional & digital platforms. He is also a meme enthusiast and has a satirical blog called The Singaplex