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Dior Enlists BTS Singer Jimin as Its Global Ambassador


Adam Cheung
January 18, 2023

The South Korean artist heads to the French fashion house.

Even though BTS recently announced that it was taking a break in order to complete their mandatory military service, Park Ji-min, or simply, Jimin has been making moves of his own. After teaming up with industry veteran Taeyang for "VIBE," the Busan-born multi-hyphenate has now been officially signed by Dior to become one of its Global Ambassadors.

According to WWD, the band's relationship with the French fashion house dates back to 2019 when Dior Homme Creative Director Kim Jones designed the stage outfits for the group's Love Yourself: Speak Yourself world tour. "The South Korean artist now embodies the spirit and singularity of Dior style, modernity with a timeless signature." explained Dior in an official statement.

More news and updates are set to come through soon, so keep it locked at Ox Street to find out everything that you need to know.

Dior Enlists BTS Singer Jimin as Its Global Ambassador
Image credits: Dior
Adam is a writer and editor specializing in sneakers and streetwear. Over the past few years, he's curated features and guides for fashion publications across the globe, winning multiple awards along the way. Often travelling between the UK and Hong Kong, don't be too surprised if you find Adam anywhere else around the world taking street photography or feasting on the local delicacies.