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Dutch Sneakerhead and Restock Ambassador: Ginney Noa


Hapsari Listya
September 5, 2022

Ginney Noa @ginneynoa is a Dutch Restock ambassador who fell in love with sneakers after she got her Nike Dunk Low when she was only 10 years old. She would love to see more collaboration between female creators and sneaker brands!

All images via @ginneynoa

What was the moment you first got drawn to sneakers, and which pair of sneakers triggered your passion?

I worked at a concept store in Rotterdam at the age of 16, and fell in love with a pair of Jordan 3's right away. That pair (black cats) got me into collecting, but my first ever sneaker was actually a Nike Dunk Low that I got from my dad when I was only 10 years old!

What’s one moment or trend in the history of sneaker culture that resonates with you?

I think the whole Nike Air Max one era where everyone was super into collecting and going places for certain shoes. The time where people wouldn't resell because they love the shoe so much they want to keep it to themselves. Where the sneakerscene became family and when the good pairs kept coming. The time when people would sleep in front of a shop for days to get that one pair and for a normal price as well.

Please describe how it feels to you when you get and wear a new pair of kicks?

Ohhh. I feel like a new version of me again haha. I don't have this feeling with every pair though, but when I want a pair for so long, like the Vaporwaffle it was high on my wishlist, then I feel refreshed :-)

What are some of your favorite creators/designers or brands and why?

My favorite brand is A Bathing Ape. I used to wear it all the time, not anymore like I used to but I still really love everything they do especially the old times where Nigo and Pharrell would crush the red carpet with their baggy jeans and oversized zip up hoodies.

I do follow loads of female creators on Instagram but not one specific that I love the most. I get inspiration from all of them!

What is one sneaker collaboration that doesn’t exist, but you wish/think should exist?

Good one. I don't know to be honest. I would love to see more female collabs. There are so many creative females, would love more of that.

What are some of the current pairs of sneakers in your rotation?

I'm currently super obsessed with the New Balance 2002, but of course I have some Sacai Vaporwaffles, Dunks, and Jordan 4's that I love to wear as well. I do still love Air Max Ones and Jordan 1's but right now I'm more into New Balance.

What is your ultimate holy grail sneaker that you have not managed to acquire so far?

Very good question. I think I have everything I want already but if they ever make an Air Max 1 Viotech in my size, then definitely I would cop!

Other than kicks, what are some of your daily essentials or treasured items?

I love my skincare routine a lot. Every morning and evening I take care of my skin. I'm also a sucker for crystals and jewellery so I always carry a little bag of crystals with me to keep me grounded and calm. Plus I never leave the house without my rings!

Do you have a sneaker collection that you wish to showcase or share with the world? Or maybe you have some hyped deadstock that you wish to sell. Join Ox Street as an early community member in our beta stage today and get $25 SGD off your first order (while discount slots last).

An ailurophile who loves bake cookies and listen to indie music!