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Everything We Know So Far About the Air Jordan 4 "Bred Reimagined"

Editorials

Adam Cheung
March 7, 2023

It looks like the 1989 icon is being "Reimagined."

Following the launch of the Air Jordan 1 High OG "Lost & Found," the re-release of the Air Jordan 2 "Chicago," and this week's drop of the Air Jordan 3 "Reimagined," an Air Jordan 4 "Bred Reimagined" was very much inevitable. According to the latest rumors, Jordan Brand will be diving deep into their archives next year to bring back the original Air Jordan 4 colorway in all its glory - and here's everything that we know so far.

Outfitted in slick black nubuck throughout, the "Bred Reimagined" will be a one-to-one remake of the OG, all the way down to its "Cement Grey" eyestays and "Fire Red" accents. A Jumpman logo is stitched onto the tongue tag, and just like the original pair from 1989, the heel badge will feature the classic "Nike Air" branding. All of this sits on top of an Air midsole for unrivaled comfort and cushioning both on and off the court.

Image credits: zsneakerheadz

With this being a "Reimagined" release, expect the materials and textiles used to be weathered and slightly pre-aged. The midsole will also be yellowed for a seriously vintage vibe, and the AJ 4 will come packed in a worn out shoe box complete with old school invoicing and paperwork for the era-accurate look and feel.

Rumor has it that the Air Jordan 4 "Bred Reimagined" will drop sometime in March 2024, so make sure you keep it locked at Ox Street to find out everything that you need to know. Let us know if you'll be adding these to your rotation this time next year, and while you're here, here's your first look at the Nike SB x Air Jordan 4 "Pine Green"!

Image credits: zsneakerheadz
Adam is a writer and editor specializing in sneakers and streetwear. Over the past few years, he's curated features and guides for fashion publications across the globe, winning multiple awards along the way. Often travelling between the UK and Hong Kong, don't be too surprised if you find Adam anywhere else around the world taking street photography or feasting on the local delicacies.