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Filipino Sneakerhead and Air Jordan Guy: Ico Lagaya


Camille Lumogdang
September 13, 2022

Ico @icolagya has been loving sneakers since a young age because his father is also a sneakerhead. He used to be a Yeezy guy but everything changed when pandemic started, where most of his sneaker collections include Air Jordan and Dunks!

What was the moment you first got drawn to sneakers, and which pair of sneakers triggered your passion?

My sneaker obsession began when I was a child, right after my father introduced me to the sneaker world since he is also a sneakerhead himself. Eventually, I bought some pairs with my own money as I got older, and I still collect pairs until today.

However, I'm still thrilled when I talk about the Air Force 1 Triple White. We all know how simple it looks, but it is incredibly stylish and easy to match with any outfit.

All images via @icolagya

What’s one moment or trend in the history of sneaker culture that resonates with you?

A trend which resonate with me was when Michael Jordan's documentary released on Netlix. I still remember when one could casually see Jordan 1 in Nike outlets, and the resale value of that silhouette was much reasonable/cheaper.

Still, if you are in the same room, there is always at least one person wearing Jordan 1. l assume that's what happened with the hype of Jordan 1 when Virgil collaborated with Jordan, as well as Travis and Dior.

Please describe how it feels to you when you get and wear a new pair of kicks?

When I cop a new pair of sneakers, it feels surreal. It is as if my smile cannot be wiped, and when I wear them, it's truly boost my confidence - As if I am the happiest man alive! Joke aside, I am thrilled every time I get a new pair, especially if it is one of my dream pairs.

What are some of your favorite creators/designers or brands and why?

Off White × Nike, since I am fascinated by how Virgil Abloh fuses art with sneakers.

What is one sneaker collaboration that doesn’t exist, but you wish/think should exist?

I hope Travis and Kanye can collaborate to create a high-yield piece that is casually wearable. Both artists are big brains for creativity, so why not design and produce something that all sneakerheads will much appreciate? Undoubtedly, this will be another hit in the sneaker culture.

What are some of the current pairs of sneakers in your rotation?

I used to be a Yeezy guy, but during the pandemic, my sneaker collection totally changed and mostly include Air Jordans and Dunks. So far, my rotation includes Jordan 1 Nigel Sylvester, Jordan 1 Pollen, Jordan 4 Union Off Noir, Jordan 4 Off White Dunks Pine Green, Nike Dunk Australia, and Yeezy Waverunners.

I ensure that everything in my collection is wearable and that my sneaker collection adapts dynamically with the current.

What is your ultimate holy grail sneaker that you have not managed to acquire so far?

Jordan 4 Manila. Since it was named after the capital city of the Philippines and only 150 pairs were made, owning a pair is like partaking in the “historical” 150 pieces in the sneaker world.

Other than kicks, what are some of your daily essentials or treasured items?

I also like clothes, like work wear, especially if it is Carhartt, Stussy, or any brand that fits my style.

Where can people find you on social media?

Instagram: @icolagya

Tiktok: @icolagya

Do you have a sneaker collection that you wish to showcase or share with the world? Or maybe you have some hyped deadstock that you wish to sell. Join Ox Street as an early community member in our beta stage today and get $25 SGD off your first order (while discount slots last).

An engineer who loves writing in her spare time.