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First Look at the Rich Paul x New Balance 550 "Mauve"


Adam Cheung
June 19, 2023

It looks like the legendary sports agent has another 550 on the way.

Not only is he one of the most talented sports agents of our time and the founder of Klutch Sports Group, Rich Paul's name is also attached to one of the best New Balance 550 collaborations ever made. Released in 2021, the Rich Paul x New Balance 550 "White" is as clean as they come, and after two years of waiting, a sequel has finally arrived in the form of the Rich Paul x New Balance 550 "Mauve."

There are quite a few differences between the upcoming "Mauve" and the original. Firstly, it drops the usual all leather construction in favor of a suede outfit that's soft and supple to the touch. This is then colored in a pastel purple hue, and touched up with eggplant-esque accents which adds a wonderful pop of contrast.

Image credits: dane3fune

Co-branded detailing adorns the tongue tag and heel badge, complete with Paul's signature rose motifs, and all of this sits on top of a crisp white rubber midsole that has been specifically engineered to dominate on the basketball court. All of this then comes packed in a very special New Balance shoebox, finalizing the design.

Not much else is known about the alleged Rich Paul x New Balance 550 "Mauve" at this moment in time, but our sources state that they'll launch sometime in 2023. Let us know which colorway you prefer the most, and while you're here, you might as well take your first look at the GANNI x New Balance 1906!

Image credits: dane3fune
Adam is a writer and editor specializing in sneakers and streetwear. Over the past few years, he's curated features and guides for fashion publications across the globe, winning multiple awards along the way. Often travelling between the UK and Hong Kong, don't be too surprised if you find Adam anywhere else around the world taking street photography or feasting on the local delicacies.