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Get Up Close With the New Balance 990v6 "Cream"


Adam Cheung
May 18, 2023

A colorway that we've never seen before.

Summer is officially here, and if you're still wondering what sneakers to add to your warm weather rotation, New Balance has just the thing for you with the New Balance 990v6 "Cream." Thanks to Action Bronson and his coveted collaboration, hype surrounding the sixth generation 990 has totally skyrocketed over the past couple of months. If for whatever you still don't have a pair in your daily rotation, this is a colorway that you definitely don't want to miss.

Working on top of a beige ballistic mesh base, this sneaker is overlaid by crisp white leather panels throughout for an ultra clean aesthetic. The classic "N" logo adorns the lateral and medial sidewalls in light gray, and this is finished with 3M so you can flex even in low light conditions.

Image credits: Ariles De Tizi

Shifting your focus underfoot, the FuelCell midsole is dipped in an off-white hue which gives it a very vintage vibe, and it's then lined with a complementary rubber outsole, finalizing the design.

The New Balance 990v6 "Cream" is set to drop very soon, so make sure you keep it locked at Ox Street for your best chance to cop. Let us know what you think of this upcoming colorway, and while you're here, here's why every sneakerhead needs the New Balance 2002R "Protection Pack" in their collection!

Image credits: Ariles De Tizi
Adam is a writer and editor specializing in sneakers and streetwear. Over the past few years, he's curated features and guides for fashion publications across the globe, winning multiple awards along the way. Often travelling between the UK and Hong Kong, don't be too surprised if you find Adam anywhere else around the world taking street photography or feasting on the local delicacies.