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Hong Kong Product Designer and Sneakerhead: Billy


Hapsari Listya
July 13, 2022

Billy @shu6illy is a Hong Kong sneakerhead who's also a product designer. You could see many ASICS pairs in his sneaker rotation as he loves Japanese culture.

All images via @shu6illy

What was the moment you first got drawn to sneakers, and which pair of sneakers triggered your passion?

I am not sure when exactly I started loving sneakers, but the first pair that I loved was ASICS’s Japan S Eiji Sawakita Colour scheme.

What’s one moment or trend in the history ofneaker culture that resonates with you?

I never love to wear the same clothes as other since my younger age, even now I am a product designer. So when I cop sneakers, I always pay attention to its design, material, and the story behind them. However, I barely cop hype sneakers or the one with crazy price.

Please describe how it feels to you when you get and wear a new pair of kicks?

I can’t wait to open the package and wear it!

What are some of your favorite creators/designers or brands and why?

ASICS, Converse, Adidas Original. As I tend to dress Japanese style and streetwear style, I always love classic shoe shapes or those that have special colour schemes. It is easier for me to bring out my image.

What is one sneaker collaboration that doesn’t exist, but you wish/think should exist?

The first thing is my own brand collab with Converse, or ASICS collab with Applebum.

What are some of the current pairs of sneakers in your rotation?


What is your ultimate holy grail sneaker that you have not managed to acquire so far?

ASICSx Ballaholic GELBURST 24 LOW.

Other than kicks, what are some of your daily essentials or treasured items?

As I am also a street basketball player, so most of the time I wear oversized shirt.

Where people can find you on social media?

Instagram: @shu6illy, @shulab.official and @cro44over

Do you have a sneaker collection that you wish to showcase or share with the world? Or maybe you have some hyped deadstock that you wish to sell. Join Ox Street as an early community member in our beta stage today and get $25 SGD off your first order (while discount slots last).

An ailurophile who loves bake cookies and listen to indie music!