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Indonesian Sneakerhead and Content Creator: Winny Gunawan


Hapsari Listya
August 23, 2022

Winny Gunawan @winnygunawan started loving sneakers in high school because they suit her style and are easy to travel in. She is currently working on a family business with her cousins and focusing on collecting Air Jordans.

Could you share a bit about your secret origin story? (Tell us a bit about yourself, how did you start loving sneakers, what you do/hobbies etc.)

I started loving sneakers in high school. It’s all because sneakers suit my style more. It's a lot easier to travel with sneakers instead of heels.

My daily activities during this pandemic besides work are traveling to local destinations. But most of the time, I jump from one coffee shop to another coffee shop - don’t blame me because I’m a coffee addict! Other days I create content for my social media or endorsement. Currently, I’m working on a family business with my cousins.

For now, I’m mainly focusing on Air Jordans, especially Air Jordan 1. And I just copped my Air Jordan 4 Shimmer!

What's your current favorite pair of sneakers?

My favorite sneakers recently are the Air Jordan 1 Rookie of the Year. I love the details, history, and the colorway. The Air Jordan 1 is very versatile and I can wear it with most of my outfits!

All images via @winnygunawan

What’s your personal sneaker collecting philosophy?

I like collecting sneakers because it’s easy to mix and match with my outfits, eye-catching, perfectly suits my style and personality, also it’s a good investment! But after all, I love sneakers because of their comfort.

Your dream hype sneaker you wish to acquire but don't have so far.

Air Jordan 1 X Off-White series!

What's your day-to-day style like?

Mostly simple, all blacks, classic with a twist.

Where can people find you on social media?

You can find me on:

Instagram @winnygunawan

Facebook : winny gunawan

Tiktok : @winnygunawan0 (but i rarely used it)

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An ailurophile who loves bake cookies and listen to indie music!