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Julian Ieyva - Filipino Sneaker Photographer Interview


Hapsari Listya
October 28, 2022

Jordan 1 Strap Grand Purple is the reason Julian @thepukuyscoolpix, obsession with Air Jordan 1 begins. He challenges himself to stick with Air Jordan 1s to create his signature look, thus you will see Jordan 1 Prototype, Brotherhood, Bio Hack, and Wings in his current sneaker rotation.

What was the moment you first got drawn to sneakers, and which pair of sneakers triggered your passion?

I was in college when I got my first pair of Jordan 1. The funny story is I’ve mistakenly thought of them as SB dunks. It was Christmas time, I was looking for dunk highs because they were popular back in 2009. then I picked up the Jordan 1 Strap Grand Purple which I still have it to this day!

All images via @thepukuyscoolpix

What’s one moment or trend in the history of sneaker culture that resonates with you?

The first time I saw MJ rock the Jordan 1s, I knew those shoes were going to be a cult favorite - yet I didn’t buy any J’s after 2010. It was not until 2016 that I got into it again. I was just scrolling through Facebook and came across a picture of the Jordan 1 Chameleon, sadly(as usual) it was already sold out.

The first Jordan 1 I got after my hiatus was the jordan 1 Storm Blue, which everyone was sleeping on but I got them for 50% off retail! I’ve stuck with the Jordans 1 because it's the first sneaker that I enjoyed wearing. It's a classic silhouette that can be dressed up or worn casually, plus the different colorways and color blockings keep the sneaker fresh. It’s a sneaker that everyone recognizes, even my dad respects it! Plus the legacy and the stories behind every iteration are something exciting to discover.

I wouldn’t call myself a collector. For me, buying sneakers is an outlet to celebrate small wins and even life achievements adding my own legacy/story behind every pair. And what better way to brag about your achievements than to wear them?

Please describe how it feels to you when you get and wear a new pair of kicks?

To sum it all up: “Feels like a kid with a new toy at Christmas! You can’t sleep and you are excited to wear them even if you got no place to go.

To be honest, it’s a fulfilling experience once you get them, especially if it’s a grail sneaker that took you some time and effort to hunt. Plus, knowing the fact that you deserve every bit of it because you know you worked hard for it.

What are some of your favorite creators/designers or brands and why?

I have to mention Jerry Lorenzo, Kanye, and Erlson Hue they really push the boundaries of design. Each one paves the way for its own styles and moods.

What is one sneaker collaboration that doesn’t exist, but you wish/think should exist?

To be honest I can’t think of any. But what I would wish for is to get Jerry Lorenzo back to Nike. Those FOG1 need a follow-up. The acronym prestos need more colorways! Speaking off, maybe techwear brands? That’s also one style I’d like to explore.

What are some of the current pairs of sneakers in your rotation?

For this year, I streamed line my collection & finally practiced minimalism (of some sort) and stuck with Jordan 1s to create my signature look. It’s also to challenge my creativity and to prove a point, styles come inherent to you no matter what you wear.

I love most of the weird colorways for Js, to name some in my collection: prototype, brotherhood, bio hack & wings. Also, I have some classic colorways like reverse shattered backboard, shadows & bred toes which are all essentials to me.

What is your ultimate holy grail sneaker that you have not managed to acquire so far?

I’ve got a couple! The Jordan 1 Union 'Black Toes', Jordan 5 Off White 'Black CW' & Jordan 4 Kaws 'Cool Grey'. Yes, they’re hype but are unique in a sense for starting trends. Also, I'm planning on collecting all the 85’ Cut 1’s & Shattered Backboard color blocking CW if I get lucky.

Other than kicks, what are some of your daily essentials or treasured items?

My collection of Fear of God sweatpants, some may copy its style, but nothing beats them. Also my favorite local streetwear brand here in the Philippines, DBTK! I’m an avid fan of the brand as I associated it with childhood memories(the store is located near our place before).

Where can people find you on social media?

You can check out my sneaker IG account: @thepukuyscoolpix where I share some of the cool stuff I make with sneakers and fits!

Do you have a sneaker collection that you wish to showcase or share with the world? Or maybe you have some hyped deadstock that you wish to sell. Join Ox Street as an early community member in our beta stage today and get $25 SGD off your first order (while discount slots last).

An ailurophile who loves bake cookies and listen to indie music!