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Louis Vuitton is Feeling Lucky With Its Fortune Cookie Bag


Adam Cheung
February 1, 2023

Your bag has never looked so delicious.

When it comes to wild and wonderful accessories, Louis Vuitton is certainly no stranger to them. Last year, the French fashion house revealed a paint can bag that immediately made headlines globally. Now, it looks like the luxury brand will be dropping another playful carrying option in the form of the Louis Vuitton Fortune Cookie Bag. Inspired by those little treats that you'd find in all of the best Chinese restaurants (which, interestingly, was invented in Los Angeles), this piece made its runway debut at Paris Fashion Week.

Designed to be used in two ways, the Fortune Cookie Bag can be worn as a simple clutch or as a wristlet. Crafted from scrumptious calf leather, a single zip runs across the curvature of the piece with premium silver hardware. LV's world-famous monogram pattern covered the entire accessory, and it comes with a detachable strap that reads "Creativity listens to the heart," paying homage to the little pieces of paper that you usually get from fortune cookies.

Image credits: Louis Vuitton

Funnily enough, each bag is packed in a transparent PVC package that keeps in line with the collection's whimsical theme. Featuring "Louis Vuitton" in a chunky font, the purple and white color palette and cheeky characters nod to Virgil Abloh's artistic era. Even though he isn't with us anymore, his influential legacy will continue to live on for many generations to come.

Set to drop very soon, while Louis Vuitton's Fortune Cookie Bag might not be for everyone, it's cool to see that even the world's most expensive brands can have a little fun every once in a while. Let us know what you think of this tasty accessory, and in other high fashion news, Dior recently enlisted BTS singer Jimin as its global ambassador.

Louis Vuitton Fortune Cookie Bag
Image credits: Louis Vuitton
Adam is a writer and editor specializing in sneakers and style. Over the past few years, he's curated features and guides for fashion publications across the globe, winning multiple awards along the way. Often travelling between the UK and Hong Kong, don't be too surprised if you find Adam anywhere else around the world taking street photography or feasting on the local delicacies.