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Louis Vuitton Just Named Pharrell Williams as Its New Creative Director


Adam Cheung
February 15, 2023

Virgil Abloh's successor has been officially announced.

Finding a successor is no easy feat, especially when it's for the Creative Director position at one of the world's most prestigious fashion houses. With that said, on February 14th, Louis Vuitton managed to do the impossible by officially announcing that it was appointing Pharrell Williams as its new Creative Director, replacing Off-White's Virgil Abloh, who sadly passed away at the end of 2021.

In an official statement, the Parisian fashion house wrote, "Louis Vuitton is delighted to welcome Pharrell Williams as its new Men’s Creative Director. His first collection for Louis Vuitton will be revealed next June during Men's Fashion Week in Paris. Pharrell Williams is a visionary whose creative universes expand from music to art, and to fashion – establishing himself as a cultural global icon over the past twenty years. The way in which he breaks boundaries across the various worlds he explores, aligns with Louis Vuitton’s status as a Cultural Maison, reinforcing its values of innovation, pioneer spirit, and entrepreneurship."

Louis Vuitton's Chairman and CEO Pietro Beccari added, "I am glad to welcome Pharrell back home, after our collaborations in 2004 and 2008 for Louis Vuitton, as our new Men’s Creative Director. His creative vision beyond fashion will undoubtedly lead Louis Vuitton towards a new and very exciting chapter."

Skateboard P is set to lead LV's menswear division over the next few seasons, applying his own love of style and his creative influence to his collections. While this news was most certainly unexpected, finding a successor to Abloh and his rich legacy was probably a daunting task, so we applaud Louis Vuitton for making this decision. Make sure you let us know what you think of this news, and be sure to keep it locked at Ox Street for all of the hottest sneaker and streetwear drops and news!

Image credits: Louis Vuitton
Adam is a writer and editor specializing in sneakers and streetwear. Over the past few years, he's curated features and guides for fashion publications across the globe, winning multiple awards along the way. Often travelling between the UK and Hong Kong, don't be too surprised if you find Adam anywhere else around the world taking street photography or feasting on the local delicacies.