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Malaysian DJ: Alicia FireHeart


Camille Lumogdang
October 15, 2022

Start collecting sneakers since her college days, Alicia @aliciafireheart always been love classic and colourful silhouette. As a DJ, wear a stylish pair is a must and she wants to get Dior x Air Jordan 1 High soon!

What was the moment you first got drawn to sneakers, and which pair of sneakers triggered your passion?

That moment would be in the mid-2010 during my college days. A good pair of Nike Air Force 1 with its simple yet classic look has triggered my passion for sneakers ever since!

All images via  @AliciaFireHeart

What’s one moment or trend in the history of sneaker culture that resonates with you?

I appreciate the quirkiness of unique styles and colors - so the UNDERCOVER x Nike React Element 87 definitely resonated with me.

Please describe how it feels to you when you get and wear a new pair of kicks?


What are some of your favorite creators/designers or brands and why?

My favorite brands are DKNY, Acme De La Vie, Stussy, and Nike.

What is one sneaker collaboration that doesn’t exist, but you wish/think should exist?

I am not sure, but it was pretty hyped up when Pokemon had a sneakers collab, haha.

What are some of the current pairs of sneakers in your rotation?

Some pairs in my rotation are the Nike Air Force 1, Air Jordan 1 Retro High Zip Blue Void Turf Orange, Adidas Ultraboost (Parley & Icey Blue colorway), and Nike Air Force 1 PLT.AF.ORM, Adidas Originals Stan Smith, Nike ID custom Winter Frost White and so much more.

What is your ultimate holy grail sneaker that you have not managed to acquire so far?

I cannot wait to have a Dior x Air Jordan 1 High!

Where can people find you on social media?

Instagram: @AliciaFireHeart

Do you have a sneaker collection that you wish to showcase or share with the world? Or maybe you have some hyped deadstock that you wish to sell. Join Ox Street as an early community member in our beta stage today and get $25 SGD off your first order (while discount slots last).

An engineer who loves writing in her spare time.