I grew up in the second Chicago Bulls three-peat era and started to be fascinated with Michael Jordan's sneakers. My first ever sneaker was the Jordan 12 "Taxi." I was in Grade 6 and wore it to the ground on the schoolyard hooping.
This became a yearly thing in which I would cop the Jordan 13 "He Got Game" the following year.
For me, it is the camping for releases. It started with hours, then eventually led to days; when the Yeezy 2 "Red Octobers" were released, it turned into weeks. Now we are in the era of raffles and online releases.
I was proud to experience the highs and lows of camping for sneakers. The chase of that coveted pair and to cop made it all worthwhile, only to do it the week after for the next release.
The thrill and the awe when that box is opened is one of the best feelings for a sneakerhead. In addition, when all you have to do is just marvel at its sight, especially when it is a coveted pair.
I started Ashen Oak after being inspired by the sneaker collaboration with streetwear brands. The whole culture of not being competition, but rather a community and family with the one common goal of creativity for style and expression.
We started off with minimalistic prints back in 2017 and have now evolved into a lifestyle brand that mixes basketball and fashion. Caters to both men and women, as well as accessories.
The brand has now grown online and opens its flagship store in Docklands, Melbourne, Australia next month.
The mission is to continue to follow our tagline and be a brand that can be worn by any person.
"For The Future. For the World."
It has to be Ronnie Fieg at Kith for me. One of the designers that no doubt is known not to be phased by trends and evolution.
Kith exactly does what its culture is, what it likes to do. The other thing I love is his attention to detail and the quality of Kith's products.
I have to be biased here. My clothing brand Ashen Oak would love to collaborate with one of the major sneaker brands. It was inspired by collaborations with brands like Undefeated, Kith, and Supreme.
I have around 130 pairs that I wear. I have beaters like the Yeezy 350 "Zebra" for comfort and the Jordan 1 "Crimson Tint" as common in my rotation.
As much as I would love to wear them every day, the Lebron x "Cork" is a must-have. I mainly have one and three models of the Air Jordan in my rotation.
No doubt, this would be the Air Jordan 4 "Manila."
Being of Filipino heritage, this no doubt is close to home. The limited quantity, of course, and the eye-popping resell price are undoubtedly a stumbling block, but this is the ultimate holy grail for me.
It has to be my apparel. I create and design my brand with inspiration from my lifestyle. It strongly revolves around the sneaker culture and its extension into sport and entertainment.
Instagram: @mrashenoak and @ashenoakclo