NewJeans Star In The Latest Nike Air Max Campaign

After completely dominating the international music charts, NewJeans now has their sights set on the sneaker and streetwear scene as they star in Nike's latest Air Max campaign. Centered around the concept of timeless icons, the promotional material, which see Minji, Hanni, Danielle, Haerin and Hyein wearing some of the Swoosh's latest colorways and silhouettes, is a must-see, especially for fans of the K-pop girl group.

Targeting a Gen Z audience, Nike Seoul's official Instagram account also shared clips showcasing individual members and their unique personalities. Take a look at the NewJeans Nike Air Max campaign for Nike Korea, and in related news, Dior recently enlisted BTS' very own Jimin as its Global Ambassador!

Adam Cheung

Adam is a writer and editor specializing in sneakers and streetwear. Over the past few years, he's curated features and guides for fashion publications across the globe, winning multiple awards along the way. Often travelling between the UK and Hong Kong, don't be too surprised if you find Adam anywhere else around the world taking street photography or feasting on the local delicacies.

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