When sneakerheads think about where to buy or resell their sneakers, the most important thing that comes to mind is whether the site they want to use is legit and reliable. It is the most important factor especially when it comes to dealing with rare and expensive sneakers, as customers want to feel secure that their beloved kicks are authentic instead of nervously dealing with shady sellers on social media. For all our new and potential sneaker buyers and resellers, you can trust that Ox Street is one of the best sneaker reselling platforms in Asia and 100% legit, no cap.
“I was living in Myanmar at the time and was trying to get my hands on a pair of adidas OG white Primeknit NMDs. I turned to Singapore but got so incredibly frustrated by the experience of dodging fakes and dealing with sellers that I started to consider starting a business to solve these issues.”
This was the story of how Ox Street started in 2019, with its core mission to bring authentic sneakers to regional buyers and sellers easily and at lower costs. Ox Street focuses on customer service and experience, as sneaker collecting is not only a hobby but also a culture and a community. With expensive products and a marketplace saturated with fakes and scams, it can be intimidating to navigate the market but Ox Street believes quality customer service goes a long way.
Our platform aims to bring trust to our users with a great selection of sneakers from general releases to rare exclusives by connecting regional sellers with buyers. Ox Street sell deadstock (unworn) sneakers and we don’t hold stock but rather work with local sellers who were lucky enough to cop a pair at retail, buy them while on holiday, or decided to resell them after getting them from the resale market.
The platform works by providing a place where sellers can set their prices and list their sneakers themselves, and buyers can choose to buy at that price or make an offer (to which we will send a message to the seller got negotiations). While Ox Street is already one of the fastest-growing marketplace for streetwear and sneakers in Southeast Asia, we took a big step forward by becoming part of the Carousell Group in October 2021.
“We are excited to partner with Gijs and team in our mission to inspire the world to start selling. We share common values in being user-first and in building communities, as evidenced by the brand love they have created amongst their dedicated community of sneakerheads and fashion enthusiasts, especially amongst the Gen Z.”
Ox Street still retains its own brand, name, platform, and team after the acquisition, and has become part of Carousell’s strategy to accelerate its recommerce growth in the region. With Ox Street’s already established expertise in streetwear, coming together with Carousell will allow both platforms to not only increase in reach and scale, but also to ride the rising trend of sneaker collectors in the region and become market leaders for fashion and luxury goods.
The next big plan is for Ox Street is expanding beyond Southeast Asia by launching a trans-Tasman expansion into Australia followed by New Zealand. This process has already been underway for the past few years as we have been building a network of resellers with an emphasis on faster delivery times and greater accessibility compared to the US and Europe.
“Australia is a perfect fit for the community we want to build in the long-term,” said Gijs Verheijke, founder and CEO at Ox Street. “We see a big supply gap when it comes to Australian buyers having access to the most coveted sneakers, whether they’re hot new drops or all-time classics.”
Besides the acquisition and expansion of Ox Street’s platform that makes us one of the most trusted sneaker sites in the region, we also take our authentification process seriously and always guarantee all products are authentic, otherwise, you will get a full refund. You might be wondering how do we determine if the sneakers sold are authentic? Sneakers sold on our platform are always shipped to Ox Street first for authentication and to check their condition at our verification centres.
If any of the items are found to be inauthentic or unsellable we will cancel the sale and refund the buyer. We give sellers the benefit of doubt for first-time offenses but should we encounter inconsistent and inauthentic items from the same seller on multiple occasions, we will impose penalty fees or an account suspension because we want to ensure the best and most reliable experiences for both our buyers and our sellers.
In an interview with Sneaker Freaker, Gijs said “Ox Street is a platform: we provide a service, not just products, so it’s critical for us to focus on building trust in every interaction. To do this, we’ve taken the idea of authenticity beyond just authenticating the products we sell. We also bring our personal authenticity to interactions with customers, regularly advising them on sizing and even which sneakers to get.” Besides being a reliable platform that customers can feel comfortable buying from, Ox Street also builds trust through top-notch customer service and by being one of the fastest sneaker selling platforms in Asia by connecting markets locally.