editorialinterviewsbuying Guidesselling guidespromotions
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Rhuigi's PUMA Suede "B-Boy" Celebrates 50 Years of Hip-Hop


Adam Cheung
March 29, 2023

Made in collaboration with Rhuigi Villaseñor.

The PUMA Suede is quickly becoming one of 2023's hottest collaborative kicks. After checking out the JJJJound and Staple projects earlier this season, we're now taking our first look at the Rhuigi x PUMA Suede "B-Boy." Made in collaboration with RHUDE founder Rhuigi Villaseñor, it's the perfect way to celebrate 50 years of hip-hop.

Rhuigi x PUMA Suede "B-Boy"
Image credits: PUMA

Painted in a curiously-named "American Beauty" pink color palette, it's outfitted in a buttery suede construction. The Formstrips across the lateral and medial sidewalls are dipped in a creamy "Pristine" hue, and this is complemented by the chunky flat laces and reptile leather heel badge which nod to the silhouette's '80s breakdancing roots. Gold foil branding is finely debossed, and around the back you'll find the year "1991." All of this sits atop a subtly textured rubber midsole, finalizing the Filipino multi-hyphenate latest collaboration.

Image credits: PUMA

The Rhuigi x PUMA Suede "B-Boy" is set to drop very soon, so make sure you keep it locked at Ox Street's dedicated Suede page for your best chance to cop. While you're here, here's how you can cop the Off-White x Futura x Nike Dunk Low!

Adam is a writer and editor specializing in sneakers and streetwear. Over the past few years, he's curated features and guides for fashion publications across the globe, winning multiple awards along the way. Often travelling between the UK and Hong Kong, don't be too surprised if you find Adam anywhere else around the world taking street photography or feasting on the local delicacies.