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Shoe Cleaning Brand Owner and Sneakerhead Adam Sugiarto


Camille Lumogdang
July 19, 2022

Adam Sugiarto @radam_royce is a part owner of Aether Care, a sneaker, accesory, and garment cleaning company. It is set to open its doors - Aether HQ on July 30 at 4/150 Oxford Street, Leederville, Perth, W.A.

What was the moment you first got drawn to sneakers, and which pair of sneakers triggered your passion?

It started in 2019 while I was in my first retail job at Foot Locker. I saw the re-release of the Nike Airmax 1 OG "Sport Red." I was 19 at that time.

What’s one moment or trend in the history of sneaker culture that resonates with you?

The days of Staple x Nike SB Dunk Staple Pigeon - a shoe apart from being iconic in the sneaker culture and streetwear culture in general, was when streetwear was raw and had heavy illustrations. Jeff Staple, Bobby and Ben Hundreds, Nicky Diamonds, and Benny Gold inspired me. This whole era flipped a switch in me to push myself to make a mark in the industry.

Please describe how it feels to you when you get and wear a new pair of kicks?

I was always excited and a little nervous about whether it would fit the rest of my wardrobe.

What are some of your favorite creators/designers or brands and why?

I admire the designers Yohji Yamamoto and Rei Kawakubo. The way they can create texture with predominantly black fabric and maintain the right balance is an art.

What is one sneaker collaboration that doesn’t exist, but you wish/think should exist?

I would love to see a Puma x Adidas (Adidas Shell Toe and Puma Suede in one) collaboration. But yes, I know that this will never happen.

What are some of the current pairs of sneakers in your rotation?

My current weekly favorite pairs are the Nike Dunks, Air Jordan 1 Royal, Doc Martens x Pleasures, and Adidas x Raf Simons Ozweego.

What is your ultimate holy grail sneaker that you have not managed to acquire so far?

I hoped to own a pair of Nike Mag 'Back to the Future.'

Other than kicks, what are some of your daily essentials or treasured items?

My daily essentials include a fabric-bound drawing note pad, gel tip ballpoint pen, earphones (currently air pods), and Aether Care antibacterial spray 'Cedarwood.'

Where can people find you on social media?

Instagram: radam_royce

Youtube: Aether Care

Tiktok: aether_care

Facebook: Aether Care

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An engineer who loves writing in her spare time.