Hype surrounding Shawn Stussy's label is currently at an all-time high. After placing the finishing touches on its Singapore flagship earlier this month, the California-based brand has announced that it'll be opening a Chapter Store in Beijing. Designed by interior studio Perron-Roettinger, this space will mark the streetwear imprint's second outpost in Mainland China since 2020's Shanghai location.
While photos of the finished store have yet to be revealed, Stüssy has taken to social media to tease a few early shots of the space. Placing an emphasis on upcycled materials and eco-friendliness, the brand aims to create an environment that can showcase the latest sneakers and streetwear while maintaining a sustainable presence. As seen from the shots, most of the walls are painted in a rich green hue while desks and shelves are crafted from wood palettes.
To coincide with the Beijing location, the Laguna Beach company has also revealed a selection of exclusive limited-release items, including hoodies, sweaters, and T-shirts all featuring "Stüssy Beijing" detailing across the chest and back.
As you might have already guess from the title of this article, the Stüssy Beijing Chapter Store will open on October 12th and will only be around for a limited time only. With that said, work on a permanent Sanlitun location has already started, so stay tuned for more details as they develops. While you're here, the Stüssy x Converse Chuck 70 Hi "Surfman" is already available at Ox Street, so secure your size while you still can.