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Vikkipedia - New Zealand Fashion Youtuber


Hapsari Listya
December 31, 2022

Vikki @vikkipedia_org started learning sneaker culture in high school to mingle with cool kids. FILA Disruptors is one of her favorite sneakers because of its comfort and it becomes her daily go-to pair!

Could you share a bit about your secret origin story? (Tell us a bit about yourself, how did you start loving sneakers, what you do/hobbies etc.)

Hi guys! My name is Vikki and I go by Vikkipedia on social media. During the day, I work as a Senior Art Director at FCB Aotearoa (an advertising agency in New Zealand). At night, I blog/vlog/TikTok… Vikkipedia is my online persona and my alter-ego where I’m free to express my creativity and share my love of fashion with the rest of the world.

I started learning about sneakers in high school when I watched a bit of basketball to mingle with the cool kids.  I realised sneakers aren’t just shoes— they’re the fabric of the streetwear culture. My love for sneakers never stopped since.

I have a tiny little YouTube channel and I've been experimenting with TikTok. Come join me on my journey!

All images via @vikkipedia_org

What's your current favorite pair of sneakers?

Such a tough question... Can I choose 3?  FILA Disruptors, Air Max 97 and Eytys Doja.

What drew you to this particular pair of sneakers?

My FILA Disruptors are my daily go-to because they’re so comfortable. But I also love my Air Max 97 for their versatility — they look great with just about anything. For my girlier outfits, I like to rock my Eytys Doja for a more streamlined, put-together look.

What’s your personal sneaker collecting philosophy?

I wouldn’t consider myself a ‘collector’ because I wear the hell out of every pair of sneakers I purchase! My philosophy is to invest in classic colourways and styles so you’re not just blindly following trends. Let’s get more wear out of our kicks and be more sustainable!

Your dream hype sneaker you wish to acquire but don't have so far.

I don’t know if they're considered 'hype sneakers' but I’ve had my eye on these Acne Studios Steffey’s for a while—I feel like I could get a lot of wear out of these and they’ll go with literally everything in my wardrobe!

What's your day-to-day style like?

My day-to-day style is called ‘absolute inconsistency’ haha… I could rock up to work as a head-to-toe 90s tribute one day, and full-on business casual the next. Perks of working as a creative in an advertising agency—you can literally wear whatever you want!

Where can people find you on social media?

Find me on YouTube, TikTok and Instagram! Feel free to slide into my DM and drop me a line—I look forward to e-meeting you awesome, like-minded humans worldwide. Sending my love from NZ! x

An ailurophile who loves bake cookies and listen to indie music!