Hi guys! My name is Vikki and I go by Vikkipedia on social media. During the day, I work as a Senior Art Director at FCB Aotearoa (an advertising agency in New Zealand). At night, I blog/vlog/TikTok… Vikkipedia is my online persona and my alter-ego where I’m free to express my creativity and share my love of fashion with the rest of the world.
I started learning about sneakers in high school when I watched a bit of basketball to mingle with the cool kids. I realised sneakers aren’t just shoes— they’re the fabric of the streetwear culture. My love for sneakers never stopped since.
My FILA Disruptors are my daily go-to because they’re so comfortable. But I also love my Air Max 97 for their versatility — they look great with just about anything. For my girlier outfits, I like to rock my Eytys Doja for a more streamlined, put-together look.
I wouldn’t consider myself a ‘collector’ because I wear the hell out of every pair of sneakers I purchase! My philosophy is to invest in classic colourways and styles so you’re not just blindly following trends. Let’s get more wear out of our kicks and be more sustainable!
I don’t know if they're considered 'hype sneakers' but I’ve had my eye on these Acne Studios Steffey’s for a while—I feel like I could get a lot of wear out of these and they’ll go with literally everything in my wardrobe!
My day-to-day style is called ‘absolute inconsistency’ haha… I could rock up to work as a head-to-toe 90s tribute one day, and full-on business casual the next. Perks of working as a creative in an advertising agency—you can literally wear whatever you want!