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Malaysian Sneakerhead Couple: Cola Yee & Sam Shaggy


Camille Lumogdang
October 6, 2022

Cola @cola_yee and Sam @sam_shaggy3 is a Malaysian sneakerhead couple who show their sneakers obsession over social media. Both of them agreed Tinker Hatfield is a genius and his designs always astonished them!

What was the moment you first got drawn to sneakers, and which pair of sneakers triggered your passion?

Our first pair of sneakers that let the tale begin was And1 Skip2 and Converse Chuck 70 Hi Top. Sam has fallen in love with the sneaker game because of his basketball passion in the rising era of And1 Streetball. On the other hand, Cola was addicted to the game since she is a street dancer who started dressing up in the 90s hip-hop style.

All images via  cola_yee and sam_shaggy3

What’s one moment or trend in the history of sneaker culture that resonates with you?

It was the golden era of hip-hop music and culture. The 90's Hong Kong movies that bring up the Asian sneakers trend with Nike Air Force 1, Nike Air Max 1, and Nike Dunk Low also resonate with us.

Please describe how it feels to you when you get and wear a new pair of kicks?

"Just Wear It, Bro!!"

As pure sneakers lovers, we can't wait to open the box and rock it on our feet. Sharing our sneaker style on social platforms is also a must!

What are some of your favorite creators/designers or brands and why?

We love Tinker Hatfield; he knows to create a masterpiece between iconic legend sneaker and innovation. His art pieces mostly retained the authentic juice and combined the inspiration element that sneakerheads like us look forward to.

What is one sneaker collaboration that doesn’t exist, but you wish/think should exist?

Sam: Can it be Nike Kyrie x Reebok The Answer? These are two ankle-breaker legend spirits in a different era.

Cola: Air Jordan 4 with Mastermind Japan, blackout with eyes catcher logo, would be lit.

What are some of the current pairs of sneakers in your rotation?

Most pairs in our daily routines were the New Balance 992, New Balance 327, Air Jordan 1 Low, Nike Dunk Low, and some low cut of Vans collection.

What is your ultimate holy grail sneaker that you have not managed to acquire so far?

Air Jordan 1 High x DIOR

Other than kicks, what are some of your daily essentials or treasured items?

We treasure NBA jerseys and caps. Vintage and retro NBA jerseys are always in our wardrobe; we never forget where and why we started such passion. And those caps play an essential role in our dressing game, not only as an accessory to style up but as an expression of the attitude.

Where can people find you on social media?

Instagram: cola_yee and sam_shaggy3

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An engineer who loves writing in her spare time.