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Supreme Might Be Opening a Store in South Korea Next Year

Editorials

Adam Cheung
September 29, 2022

Which Asian city do you want to see Supreme open next?

Earlier this month, Ox Street reported that Supreme will be opening more stores in Asia next year, and if these brand new rumors are true, then it looks like the James Jebbia-helmed streetwear brand could be heading to South Korea for its first stop. According to a new trademark, which was filed by the Lee International Patent Law Firm based in the Seodaemun district of Seoul, the New York City label's logo and respective brand marks are now officially protected in the country, meaning that they will be free to trade there very soon.

This falls in line with what Steven E. Rendle, Chairman, President & Chief Executive Officer of the VF Corporation, announced earlier this year during an earnings call. "We've got some new Asia store opportunities coming available as we begin to look at that international expansion which was part of the acquisition thesis. And tourism is coming back. And this brand has a lot of consumers that don't live in those markets where the stores reside and the tourism impact and opening up of markets where consumers now can come back into the stores, engage with the brand, line up for the product, again gives us another point of, I think, confidence of what this brand is capable of."

With Supreme Seoul now imminent, we want to ask which Asian city you want to see Supreme open next? Let us know, and while you're here, you might as well check out Ox Street's latest drops!

Supreme Fall Winter 2020 Lookbook
Image credits: Supreme
Adam is a writer and editor specializing in sneakers and style. Over the past few years, he's curated features and guides for fashion publications across the globe, winning multiple awards along the way. Often travelling between the UK and Hong Kong, don't be too surprised if you find Adam anywhere else around the world taking street photography or feasting on the local delicacies.